ARE 4205 / 5205. Market Planning & Survey Research in the Food Industry
(T/Th 5-6:15pm, Prerequisites: ARE 1150 or ECON 1201; ARE 3333 or ECON 2311Q (or similar))
DEVELOP A MARKETING PLAN FOR A REAL BUSINESS!
Work with Full Heart Farm as they explore opening a new farm stand. Design and analyze a survey, then turn your findings into a marketing plan with practical recommendations for the farm.
01 SURVEY. Design and analyze a consumer survey
02 PLAN. Use findings to develop marketing recommendations
03 IMPACT. Help a real business make decisions!
Questions? Contact Professor Cristina Connolly cristina.connolly@uconn.edu
For more information, contact: Agricultural and Resource Economics at are@uconn.edu