The Connecticut Center for Entrepreneurship and Innovation’s Traction Workshops are a unique opportunity to help aspiring entrepreneurs and early-stage startups move their ideas forward. Open to anyone interested in the topics of entrepreneurship, this series of virtual workshops provides participants with hands-on guidance in developing a strong foundation of knowledge. Whether you have a concept in its earliest stages — or no idea at all, these workshops aim to empower you to learn about entrepreneurship on your own terms.
Participants will benefit from expert-led sessions that cover essential startup topics, including value proposition creation, customer discovery, creating an impactful pitch deck, and business model development.
Communicating for Impact in Entrepreneurship led by Rory McGloin
November 17, 2026 from 6:30-7:30pm
RSVP HERE
In this workshop, you’ll explore how practical storytelling techniques can help you communicate your ideas with greater clarity, confidence, and impact. Whether you’re pitching an idea, talking with a potential customer, connecting with a partner, or simply trying to get people excited about what you’re building, a strong story can make all the difference. You’ll learn how to shape your message, highlight what matters most, and keep your audience engaged from start to finish.
Traction is coordinated by the Connecticut Center for Entrepreneurship & Innovation (CCEI) at UConn. CCEI was founded in 2007 and is a focal point for entrepreneurial activity within the University. CCEI supports students, faculty, staff, and alumni entrepreneurs across all academic departments, schools, and colleges. For more info: ccei.uconn.edu
For more information contact:
Michaela Hartl, michaela.hartl@uconn.edu
For more information, contact: Michaela Hartl at michaela.hartl@uconn.edu