The Connecticut Center for Entrepreneurship and Innovation’s Traction Workshops are a unique opportunity to help aspiring entrepreneurs and early-stage startups move their ideas forward. Open to anyone interested in the topics of entrepreneurship, this series of virtual workshops provides participants with hands-on guidance in developing a strong foundation of knowledge. Whether you have a concept in its earliest stages — or no idea at all, these workshops aim to empower you to learn about entrepreneurship on your own terms.
Participants will benefit from expert-led sessions that cover essential startup topics, including value proposition creation, customer discovery, creating an impactful pitch deck, and business model development.
The Business Model led by Michelle Cote
October 5, 2026 from 6:30-7:30pm
RSVP HERE
A business model describes the rationale of how an organization creates, delivers, and captures value. It is a foundational document for detailing a startup company and is required to access debt and equity capital. In this workshop, we'll discuss the key components of a business model (and the short form version, referred to as a Business Model Canvas) and how we can use it to highlight value creation and identify risks and assumptions in your business. All participants will leave the session having begun (or honed an existing) business model canvas.
Traction is coordinated by the Connecticut Center for Entrepreneurship & Innovation (CCEI) at UConn. CCEI was founded in 2007 and is a focal point for entrepreneurial activity within the University. CCEI supports students, faculty, staff, and alumni entrepreneurs across all academic departments, schools, and colleges. For more info: ccei.uconn.edu
For more information contact:
Michaela Hartl, michaela.hartl@uconn.edu
For more information, contact: Michaela Hartl at michaela.hartl@uconn.edu