The Connecticut Center for Entrepreneurship and Innovation’s Traction Workshops are a unique opportunity to help aspiring entrepreneurs and early-stage startups move their ideas forward. Open to anyone interested in the topics of entrepreneurship, this series of virtual workshops provides participants with hands-on guidance in developing a strong foundation of knowledge. Whether you have a concept in its earliest stages — or no idea at all, these workshops aim to empower you to learn about entrepreneurship on your own terms.
Participants will benefit from expert-led sessions that cover essential startup topics, including value proposition creation, customer discovery, creating an impactful pitch deck, and business model development.
Problem Solution Fit led by Leland Holcomb
September 22, 2026 from 6:30-7:30pm
RSVP HERE
In this workshop, we will be discussing the foundational principles of introducing a new product or service to market. We will analyze and discuss best practices for conducting customer discovery to hone in on actionable customer problem statements (and ultimately market insights) to maximize success potential when launching a startup.
Traction is coordinated by the Connecticut Center for Entrepreneurship & Innovation (CCEI) at UConn. CCEI was founded in 2007 and is a focal point for entrepreneurial activity within the University. CCEI supports students, faculty, staff, and alumni entrepreneurs across all academic departments, schools, and colleges. For more info: ccei.uconn.edu
For more information contact:
Michaela Hartl, michaela.hartl@uconn.edu
For more information, contact: Michaela Hartl at Michaela.hartl@uconn.edu