The Connecticut Center for Entrepreneurship and Innovation’s Traction Workshops are a unique opportunity to help aspiring entrepreneurs and early-stage startups move their ideas forward. Open to anyone interested in the topics of entrepreneurship, this series of virtual workshops provides participants with hands-on guidance in developing a strong foundation of knowledge. Whether you have a concept in its earliest stages — or no idea at all, these workshops aim to empower you to learn about entrepreneurship on your own terms.
Participants will benefit from expert-led sessions that cover essential startup topics, including value proposition creation, customer discovery, creating an impactful pitch deck, and business model development.
Customer Insights with Jennifer Mathieu
April 1, 2026 from 6:30-7:30pm
RSVP HERE
This workshop helps early-stage founders learn how to uncover real customer needs and behaviors. Participants will walk away with practical tools for collecting customer insights and turning them into clearer, more informed startup decisions.
For more information, contact: Alycia Chrosniak at Alycia.chrosniak@uconn.edu