Traction Workshops are a unique opportunity to help aspiring entrepreneurs and early-stage startups move their ideas forward. Open to any UConn student, this series of virtual workshops provides participants with hands-on guidance in developing a strong foundation of entrepreneurship knowledge. Whether you have a concept in its earliest stages—or no idea at all, these workshops aim to empower you to learn about entrepreneurship on your own terms.
Participants will benefit from expert-led sessions that cover essential startup topics, including value proposition creation, customer discovery, creating an impactful pitch deck, and business model development. Don't have all your questions answered? Set up office hours with any of our speakers!
Wednesday, October 29th from 6:30-7:30 with Michelle Cote- The Business Model
Every successful startup begins with a clear blueprint for how it creates, that’s where the business model comes in.
A business model describes the rationale of how an organization creates, delivers, and captures value. It serves as a foundational document for detailing a startup company and is often required to access both debt and equity capital. In this workshop, we’ll break down the key components of a business model (and its short-form version, the Business Model Canvas) and explore how it can be used to highlight value creation while identifying risks and assumptions in your business. By the end of the session, all participants will have begun (or refined!) their own business model canvas to help chart a stronger path forward.
Traction is coordinated by the Connecticut Center for Entrepreneurship & Innovation (CCEI) at UConn. CCEI was founded in 2007 and is a focal point for entrepreneurial activity within the University. CCEI supports students, faculty, staff, and alumni entrepreneurs across all academic departments, schools, and colleges. For more info: ccei.uconn.edu
For more information, contact: Michaela Hartl at Michaela.hartl@uconn.edu