This study is part of a research project for a marketing communications course (COMM 3520) to understand perceptions of different gym brands from a local, regional, and national level. Each of the three surveys pertains to each of the different categories. Although this is a class exercise, this data collection is important for our final project analysis. Please take your time to read the questionnaire instructions, and give your honest and thoughtful reactions to the questionnaire items. Each survey takes about 10 minutes to complete.
Please select from one of the different surveys to complete or you can choose to complete all three. Thank you for your time!
EastBrook Fitness: https://uconn.co1.qualtrics.com/jfe/form/SV_e2wEJ3hcRMoR0kC
Planet Fitness: https://uconn.co1.qualtrics.com/jfe/form/SV_3lseN4Q37x3nBRk
LA Fitness: https://uconn.co1.qualtrics.com/jfe/form/SV_etkW5rWeogcSkbc
For more information, contact: Edith Mendez at edith.mendez@uconn.edu