Are you interested in developing your personal brand?
Identify and explore your own unique opportunities associated with personal brand, name, image, expertise, and/or likeness. This course is structured to assess each student’s current and future potential commercial footprint associated with their personal brand and content. We welcome students that either have a strong personal brand or are seeking to create and strengthen one. Students will carry out discovery and development planning activities to design and build a personal growth plan and business model. These topics and core entrepreneurial skills are equally applicable to leadership in new ventures (whether high-growth or small-business entrepreneurship) as well as in corporations.
Since this is an experiential learning opportunity for students, active participation by students in the development of their personal business is expected. Participation in this course will lead to opportunities for future internships, entrepreneurial mentoring, and provide long-term creative direction and support for their personal branding pathway well beyond the current semester.
This course is open to all non-Business students as BADM 4895.003 and all Business students as MGMT 4895.003.
Spring 2022 sections include:
MGMT 4895.003 (16989) TuTh 11:00AM - 12:15PM
BADM 4895.003 (16596) TuTh 11:00AM - 12:15PM
If you need enrollment assistance, please contact Pamela Costa.
For more information, contact: Pamela Costa at pamela.costa@uconn.edu