POSITION ANNOUNCEMENT
PUBLICITY/MARKETING ADMINISTRATOR
Office of Undergraduate Admissions
University of Connecticut
Search #498355
The Office of Undergraduate Admissions is seeking an experienced professional to serve as the Publicity/Marketing Administrator. Working under the general supervision of the Associate Director for Marketing and Events, the primary role of this hands-on position will be to serve as coordinator for a portfolio of events; provide advanced level writing and editing for a wide range of email campaigns, websites, and publications; and assist with marketing initiatives that will enable the department to effectively target students in their many stages of the admissions cycle. The successful candidate will be expected to exercise originality, creativity, and to regularly develop their own ideas within broad guidelines established by the supervisor. Work is varied and requires a sound understanding of subject and target audience. The individual will stay current with industry marketing trends and provide recommendations for marketing initiatives to support enrollment goals. Incumbent will also provide assistance for other special projects or services necessary to the department.
Responsibilities
- Works with the Associate Director for Marketing and Events to plan cost-effective events and promotional strategies designed to attract prospective students.
- Develops, writes and edits copy, exercising originality, creativity and sound judgment in developing appealing, stimulating and convincing messages and proper focus to generate desired response.
- Develops, coordinates, and attends recruitment events designed to promote the University.
- Proofreads and edits written copy, checking for facts, analysis, grammar and readability; clears written copy with appropriate individuals.
- Maintains working relationship with University Communications in the development of student recruitment materials.
- Coordinates production with outside vendors and/or internal production sources, as required.
- Performs marketing research to evaluate effectiveness, including cost-effectiveness, of promotional efforts.
- Establishes a publication mailing schedule, to ensure maximum efficiency and effectiveness.
- Prepares technical specifications for catalogs, brochures and other materials sent to commercial vendors.
- Monitors performance of vendors and follows-up to resolve problems.
- Performs related duties as required.
Minimum Qualifications
- Bachelor’s degree in marketing or related field and two to five years’ experience in marketing and publicity or related field OR equivalent combination of experience and training.
- Demonstrated creativity.
- Excellent organizational, supervisory, and administrative skills.
- Excellent writing and editorial skills.
- Ability to be resourceful and work under pressure or deadlines and conflicting priorities.
- Willingness to work flexible and irregular hours.
Preferred Qualifications
- Bachelor’s degree in Journalism, English, Communications or related field. Master’s degree preferred.
- Demonstrated copywriting experience for marketing awareness and engagement.
- Experience developing and coordinating complex, large-scale events for higher education.
- Demonstrated understanding of analytics to inform decision making.
- Familiarity with developing email campaigns and event communications using Slate.
- Familiarity with current trends in marketing for Undergraduate Admissions in higher education.
- Ability to manage multiple deadline-driven tasks.
APPOINTMENT TERMS
This is a full-time, permanent position slated to begin in mid-July. Salary is commensurate with qualifications and experience and includes a comprehensive benefits package.
Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).
TERMS AND CONDITIONS OF EMPLOYMENT
Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.
TO APPLY
For full consideration, please apply online at https://hr.uconn.edu/jobs, Staff Positions, Search #498355 to upload a cover letter, resume, and contact information for three (3) professional references. Applicants not submitting all of the requested documentation will not be considered further in the process.
This job posting is scheduled to be removed at 11:55 p.m. Eastern time on Sunday, May 26, 2024.
All employees are subject to adherence to the State Code of Ethics which may be found at http://www.ct.gov/ethics/site/default.asp.
All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.
The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
The University of Connecticut is an AA/EEO Employer.
For more information, contact: Sharon Narotsky at sharon.narotsky@uconn.edu