Color is an essential part of many brands.
Walmart: blue and a yellow burst.
Target: red and white bullseye.
Northeastern University: red, white, black.
UConn: navy blue and white.
Walmart would never put their yellow burst on a red background. Target would never put their white bullseye on a blue background. And Northeastern University would never want their N on a navy blue background.
UConn's brand identity is strongly tied to navy blue and white with our wordmark. When our UConn wordmarks are used on colors that are not representative of the UConn brand, we are inadvertantly creating brand confusion and dilution. Accent colors are great, but please, only put the UConn wordmark on navy blue or white. To learn more visit the UConn brand website.
For more information, contact: University Communications at brand@uconn.edu