Ever wondered how much TikTok truly drives sales in a company? How going "viral" could turn a simple idea into a worldwide movement? Learn how CAKES Body is currently shaking up the lingerie and undergarment industry, gaining traction on social media platforms to expand their customer base.
Olivia Mott, CAKES Body’s Digital Marketer & Social Media Manager and UConn alum, will speak on how they as a company strive to develop innovative, comfortable, and flattering alternatives to the traditional bra that work for ALL body types, while giving back to important Women’s Health Causes. Olivia will also speak on her personal story post-graduation, and how she's using her career in marketing and media management to drive sales!
For more information, contact: Michaela Hartl at michaela.hartl@uconn.edu