Market Validation: Doing Primary Research Online
Library Workshop Series
March 22, 10-11am
Online
Registration
How do you know if you have a winning product/service concept? This workshop will introduce you to market research methods, techniques, and tools that are relevant in a startup environment and help you to gather relevant information that could impact your innovation. This hands-on workshop will focus on primary research as the key to uncovering customer insights and unmet needs.
This is an introductory workshop - no experience required.
Participants will be able to...
- Outline the fundamentals of market research
- Examine best practices and common pitfalls during the market research process
- Develop questions that follows ethical research guidelines
For more information, contact: Edward Lim at edward.lim@uconn.edu