The University of Connecticut’s Leadership Legacy Experience is pleased to host Adam Alter, for a lecture on behavioral addiction and how we direct, reclaim, and command attention in an era of irresistible products and experiences.
Why We’re Hooked: The Truth Behind Addictive Technology
with Adam Alter
Wednesday, April 1st, 2020 | 7:00PM
Dodd Center Konover Auditorium
Storrs, CT
Adam Alter is the New York Times bestselling author of two books and an Associate Professor of Marketing and Psychology at New York University's Stern School of Business. Alter’s most recent book, IRRESISTIBLE, examines why fifty percent of the population is addicted to at least one tech-driven behavior, like checking email and social media, playing video games, and gambling. His first book, DRUNK TANK PINK, explores how subtle forces around us, including weather conditions and colors, influence how we think, feel, and behave. His research focuses on behavioral economics, marketing, and the psychology of judgment and decision-making. Adam has written for the New Yorker, New York Times, Washington Post, Wall Street Journal, The Atlantic, Slate, and WIRED, has spoken at the annual TED conference in Vancouver, and at the Cannes Creativity Festival, and has consulted for dozens of companies and non-profits around the globe.
Admission to this event is free. All members of the community are welcome to attend.
Guided by its core principles, Leadership & Organizational Development at the University of Connecticut facilitates educational and experiential initiatives that challenge individuals and organizations to explore, strengthen, and elevate their character, leadership and ability to contribute as global citizens. The Leadership Legacy Experience is the University’s most prestigious leadership development program; through lectures, discussions and presentations, the Leadership Legacy Speaker Series offers the campus community access to renowned scholars and leaders who explore critical issues of the day.
For accommodations, please contact Alexis Roach at studentleadership@uconn.edu
For information on the event and the Leadership Legacy Experience, visit leadershiplegacy.uconn.edu
Contact:
Leadership Office Student Union Room 302 860.486.6588
For more information, contact: Leadership Office at studentleadership@uconn.edu