The adoption of UConn’s visual identity program has served to unify the University’s brand and promote a consistent message of excellence.
A few reminders:
- When writing or typing UConn, please do so as “UConn,” as opposed to “UCONN.” The all-caps UCONN is reserved for the logo treatment.
- The Husky Dog logo is the official logo of UConn Division I sports teams, and as such is reserved primarily for use on athletic uniforms and retail merchandise. The Husky Pride logos, however, are available for use University-wide, and we encourage you to use them in email signatures to show your UConn spirit.
- An official University Logo and Wordmark Policy was recently established and put into effect. The UConn wordmark is the core element in the visual identity system. It is the official logo of the University, and is what is most strongly associated with the UConn brand. In order to be effective, all logo treatments must be consistent and accurate.
Please visit brand.uconn.edu for standards for print and web, color, and logo usage, as well as downloadable wordmarks, a printable copy of the Brand Standards Manual, and other helpful resources.
As the need arises, please email brand@uconn.edu with any questions, or to ensure that your items are compliant.
For more information, contact: University Communication at brand@uconn.edu