A presentation by J. Toscano, campaign strategist
Wednesday, October 8, 9:05-9:55AM
Oak Hall 101
Toscano will discuss the strategies, objectives and tactics behind the development of effective political campaign ads. Toscano, a partner at Democratic consulting firm GMMB, is known for developing sharp message strategy and advertising that tiptoes outside traditional bounds to emotionally engage increasingly cynical audiences. One of his most widely viewed ads featured President Obama and Republican Governor Chris Christie of New Jersey reaching out to victims of Hurricane Sandy.
For more information, contact: Kathleen Weldon/Roper Center at kathleen.weldon@uconn.edu