COMM Careers Event: Invention in PR, featuring Adam Ritchie
Tuesday, Sept 17 @6pm, Storrs Hall Widmer Wing 16
Join Prof. Susan Grantham and the COMM 4820 class in a conversation about invention and innovation in Public Relations--the role of PR in creating new and exciting products and services.
PR has earned its seat at the decision-making table. But another meeting happened before it arrived. Each time a communications team readies itself for a launch, the product or service has already been determined, developed and often packaged. Sometimes PR helps inform certain features, but it rarely makes the first step toward the drafting table.
The profession can do better. It can go beyond promoting what it's handed and invent newsworthy offerings from the ground up.
Through award-winning case studies, participants learn how to apply invention at the beginning of the PR process and take away usable strategies and tactics for agencies and in-house.
Light refreshments served.
For more information, contact: Joel Nebres at jose.nebres@uconn.edu